Q2 2024 iOS Drawing & Coloring Apps Performance in the US

In the second quarter of 2024, the Drawing & Coloring category on iOS has seen varied user engagement and download trends across its leading applications. Data from Sensor Tower offers insights into how each app has performed.

My Coloring Book experienced fluctuations in weekly downloads, peaking at 776K in late April before dipping to just 19K in early June. Weekly active users also showed a declining trend from 3.4M in the first week of April to 2M by the end of June.

Baby coloring book for kids 2+ maintained a steady growth in revenue, from 70K USD at the start of April to nearly 200K USD by late June. Downloads and weekly active users both saw an upward trajectory, with downloads reaching a high of 241K in early June and active users peaking at 980K in mid-June.

Pixel Art － Color by Number showed some volatility in its revenue, yet peaked at 175K USD in early May. Downloads were at their highest at 252K in mid-May, while weekly active users reached a high of 1.95M also in mid-May before generally trending downwards.

Happy Color by Numbers Game saw minimal revenue, but downloads increased over the quarter, hitting a high of 229K in late May. Weekly active users started strong at 2.7M in April but saw a decrease to 2M by the end of June.

Lastly, Color by Number：Coloring Games showed impressive revenue growth, starting at 293K USD and reaching 537K USD in mid-June. However, downloads remained relatively stable, with a slight peak at 168K in mid-April. Weekly active users started at 580K but dropped to 515K toward the end of the quarter.

For more detailed insights and analytics on app performance, Sensor Tower's platform is the go-to resource for understanding market trends and user engagement.